The Sports Economy

Monumental Sports is deeply committed to leaving a positive and lasting legacy in the DMV area. We spoke to Zac Leonsis, President of Media and New Enterprises Monumental Sports and Entertainment aboiut their goal to leave more than they take by giving back, fostering community engagement, and supporting youth sports. Through initiatives like District Play and their dedication to revitalizing the Chinatown area, Monumental is investing in the region’s future.

Key Highlights:

• Community First: Monumental’s District Play initiative focuses on supporting youth sports and creating safe, vibrant spaces for the community. The team regularly volunteers at local charities and remains focused on empowering the next generation.
• Revitalizing Chinatown: Monumental is committed to breathing new life into the neighborhood around Capital One Arena, creating an inviting destination that seamlessly connects with the heart of D.C. Their investment in improving the arena is a bet on their belief in the city’s potential and its fans.
• A Destination for All: The goal is to make Capital One Arena more than just a place to watch a game—it’s to turn it into a central hub for community, sports, and entertainment.

Adapting to Challenges
Zach Leonsis also shared insights on how Monumental Sports navigated challenges, particularly during the pandemic.

• Pandemic Response: They prioritized safety while finding creative ways to bring fans back, especially when welcoming spectators for Washington Mystics games.
• Handling Emergencies: Monumental demonstrated adaptability during high-pressure situations, such as managing operations during the last-minute announcement of the presidential inauguration.

Charity, Championships, and Community Impact
Ultimately, Monumental’s mission is rooted in creating a lasting impact that extends far beyond sports. With a focus on charity, fostering championship-winning teams, and revitalizing communities, Monumental is determined to shape the DMV for generations to come.