Ironman Mentality

Giles Whiting, CEO of parcelLab and a 7-time Ironman competitor—including US Championships and a victory at the OKC Ironman—shares his transformative journey in both endurance sports and business. As a leader in the tech industry, Giles applies the discipline, mental toughness, and community-driven mindset cultivated through Ironman training to his approach in running a company. In this Coffee with Ken session, Giles dives into how consistent training, meticulous planning, and overcoming mental barriers are essential for success, not just in endurance sports, but also in navigating the complexities of business leadership.

Through his experiences, Giles demonstrates how Ironman competitions demand more than physical endurance—they require mental resilience, strategic preparation, and a willingness to embrace discomfort and uncertainty. In conversation with Ken Biberaj, Giles reveals the power of long, distraction-free training sessions, the importance of coaching and mentorship, and how fostering a supportive community can elevate performance. Whether racing through an Ironman event or leading a company, Giles emphasizes the critical role of perseverance and the determination to push through challenges to reach new heights.