The Business of Golf

Experience the thriving world of golf with insights from Tim Schantz, CEO of Troon, a global leader in the golf and hospitality industry. In this conversation, Tim highlights the game’s resurgence, fueled by a younger demographic, social media trends, and the accessibility of screen golf. With over 820 locations in 30 countries, Troon has played a pivotal role in this golf renaissance, maintaining high standards and scaling the business.

Tim’s journey from law to leading the golf industry is explored, with a focus on attracting diverse talent and embracing new audiences. The pandemic served as a catalyst for golf’s growth, drawing in enthusiasts through social media influencers and the influence of celebrity athletes, as well as the rise of Top Golf.

The discussion also delves into the broader landscape of sports, addressing the potential impact of emerging activities like pickleball. Tim emphasizes Troon’s adaptability, showcasing the company’s fully developed racket sports division and its shift from developing high-end golf courses to managing existing ones.

Troon’s international presence in the Middle East and Asia, along with expansions into racket sports, food and beverage, construction, events, and golf joint ventures, demonstrates a commitment to diverse offerings. Despite economic factors, Troon continues to experience consistent demand and record rounds of golf, reflecting the enduring appeal of the sport.

Discover the passion driving Troon’s success, from navigating Arizona’s economic landscape to fostering small businesses and entrepreneurship. Join us in embracing the exciting trajectory of golf’s evolution, where tradition meets innovation, and the love for the game knows no bounds.